Essense of Australia

  • Social Media Coordinator

    Job Locations US-KS-Overland Park
    Category
    Marketing
  • Overview

    Essense Designs is an international bridal wholesaler with key offices based in Lenexa, Kansas and Perth, Australia. Our growing organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years and our designs are currently sold in over 1,500 stores worldwide. With innovative designs and a strong customer service approach, Essense Designs is a dynamic and rapidly-expanding company that rewards excellence, drive, and collaboration.

     

    What We Offer

    We look forward to welcoming the successful candidate to our fast-growing global team! In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognise and reward excellence, innovation, and loyalty. Our goal is to offer an inspirational and modern workplace that allows for talented individuals to thrive. As such, we provide competitive salaries and a comprehensive benefits package, with significant opportunity for exceptional team members to grow with us as we continue to expand. 

     

    If you have the skills and drive to help us further our growth, please go to https://www.essensedesigns.com/careers/ and follow the prompts to submit a cover letter, resume, and online application.  Please note:  We believe cover letters are important to help us understand why you are interested in this position and your unique story and qualifications.  If you sincerely desire to work with us, please take this into consideration when submitting your materials.

    Responsibilities

    The Role

    We are looking for a Social Media Coordinator to join our growing team in Lenexa, KS.  The Social Media Coordinator will be responsible for maintaining and engaging with Essense Designs’ social media communities including representation of three bridal labels (Essense of Australia, Stella York, Martina Liana) and bridesmaids (Sorella Vita) along with supporting individual store tactics across the world.

    The Social Media Coordinator will be heavily involved in the creation of social media content, including imagery, videos and editorial. Daily tasks will include: monitoring social media platforms, interacting with social media community, building social media calendars, using social analytics tools, creating compelling content, assisting with digital and paid campaigns, creating presentations and liaising with partners and stores.

    We are a company that believes in finding better ways.  We want someone that is not only always looking for better ways but is also open to new ideas from other team members and outside the company.  Most importantly, we are seeking someone who is aligned with our culture who will create and support an inspiring environment that promotes productivity, innovation and fun!

     

    What We Expect:

     

    The Social Media Coordinator should have strong written communication skills and a demonstrated interest in the fashion or bridal industry. Candidates should be active on social media personally and understand the nuances of each platform.

     Generate social content including copywriting, photography, video and other assets on your own with input and alignment of the Sales, Design, Creative Digital and Brand Teams.

    • Create and manage the development of monthly content calendars by label to prioritize and execute/publish social campaigns globally.
    • Moderate the collection, curation and integration of user-generated content on social media and the website.
    • Capture live events using photography and video.
    • Publicize events (e.g. trunk shows, bridal fairs, etc.) to raise awareness and drive high levels of attendance and participation by targeted audience.
    • Oversee online contests, polls, quizzes, product giveaways, etc.
    • Stay abreast of key industry trends, best practices, and competitive insights and emerging social media trends such as photography, postings, hashtags, etc.
    • Identify and propose new opportunities appropriate for the brand.
    • Develop materials and training for wholesale partners around social content creation, content promotion and conversation calendars.
    • Cultivate an engaged audience through targeted posting and the creation of content that responds directly to community needs.
    • Engage with existing fans and grow followers within each brand.
    • Monitor clients’ social media channels, initiate conversations with and respond to community comments referencing our brands.
    • Monitor broader digital conversations regarding brands and stores; develop recommendations for clients as appropriate.
    • Ensure brand consistency, voice and quality across social communication.
    • Recommend responses and escalate issues to appropriate parties (the transfer of customer issues or complaints to customer service).
    • Utilize good judgment in safeguarding our brand image in social responses and content.
    • Maintain continuous, around-the-clock daily social activity.
    • Monitor benchmarks for measuring the impact of social campaigns and report on the results to maximize future results on a weekly and monthly basis.
    • Liaise with digital partners on our paid social to ensure we are meeting KPI’s.
    • Drive consistent, relevant traffic and leads across social channels to meet goals and objectives.
    • Continuously optimize content effectiveness through data-driven insights.
    • Optimize hashtags and sharing through copy, creative and keywords.
    • Analyze campaigns and translate anecdotal or qualitative data into recommendations.
    • Articulate meaningful campaign level insights internally and externally as needed.

    Qualifications

    What We Are Looking For: 

    •  Bachelor’s degree required; preference for Marketing, Advertising, Business or similar field of study.
    • At least two years of experience managing social media content for consumer-facing brands (community manager, social media analyst / manager, or similar).
    • Passion for social media and demonstrated initiative in researching/implementing new practices.
    • Fluency with social media channels including Facebook and Instagram.
    • Strong ability to write clear, engaging and cohesive messaging with target audience in mind.
    • Skilled in photography and videography.
    • Familiarity with running ad campaigns on search engines and social platforms.
    • Experience in maintaining website content management systems.
    • Analytical skills to measure and understand how social campaigns impact broader company business and marketing objectives.
    • Basic knowledge of third party analytical programs such as Facebook Insights, Google Analytics, etc.
    • Proficient in Word, PowerPoint and Excel.
    • Knowledge of project management and collaboration tools such as Azendoo, Google Docs, Slack, Jira, etc.
    • Ability to establish and meet tight deadlines, change directions when necessary, and manage multiple projects at once.

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