Essense of Australia

Copywriter

Job Locations US-KS-Lenexa
Category
Marketing

Overview

Essense of Australia is an international bridal wholesaler with key offices based in Lenexa, Kansas and Perth, Australia. Our growing organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years and our designs are currently sold in over 1,500 stores worldwide. With innovative designs and a strong customer service approach, Essense of Australia is a dynamic and rapidly-expanding company that rewards excellence, drive, and collaboration.  

 

The Role

 

Essense of Australia is seeking a creative, curious and collaborative copywriter to help us bring to life ideas and messages to our customers and employees.

 

The Copywriter is responsible for drafting, editing and creating content to support the Marketing Communications and Creative Departments. This includes writing for both business and internal communications as well as creative copywriting for external audiences. 

 

The role will concept ideas and themes to support our multi-channel marketing initiatives and will deliver these ideas through short- and long-form copy. This includes the creation of headlines, web and email copy that are both concise and engaging, as well as advertorials and blog posts that creatively expand upon key messages and product information. This person will also support the Marketing Communications team to help write functional (business to client) emails, letters or other communications.  This role is responsible for proofing/editing all client and bride-facing marketing communication for accuracy, grammar, spelling and style.  This person will write and edit to the AP style standard and regularly review and maintain the Essense Copy and Style writing guide for consistency in brand voice.

 

This person will be self-starter who can write and react quickly while graciously receiving feedback and pivoting copy as needed.  As a key team player, this Copywriter will not only partner with members of the creative and communications team, but will also assist design, brand and content teams to put into words the beautiful and exquisite details that make each of our wedding gowns remarkable. Most importantly, we are seeking an individual who brings their passion and creativity to work each day while thriving in a fun and inspiring entrepreneurial environment!

Responsibilities

What We Expect:

  • Concept and support creative and communications departments in all writing needs
  • Develop headlines, salutations and copy that best conveys an idea or theme in words
  • Write functional (business to client) memos and emails
  • Write all web copy for five bridal labels and retail site including gown descriptions
  • Write all customer email copy for internal and external audiences
  • Assist content team in writing blog posts, advertorials or social copy as needed
  • Partners with design team and brand teams to create seasonal collection copy that appropriately describes bridal trends and maintains the consistency of these trends in all written content
  • Solely responsible for proofing/editing all client and bride-facing marketing communication for accuracy, grammar, spelling and style
  • Writing and editing to the AP style standard
  • Regularly reviews and maintains the Essense Copy and Style Guide
  • Maintains brand voice throughout communications
  • Works cross-departmentally to edit occasionally edit content for accuracy, grammar, spelling and style

Qualifications

What We Are Looking For: 

  • The right culture fit is critical. Must be relationship-focused, agile, and not afraid to have fun!
  • Must have the ability to work at a fast pace with a sense of hustle while remaining detail-oriented.
  • A proven track record of writing effective and creative copy.
  • Must be curious and have a continuous improvement mindset.
  • Minimum 2 - 3 years’ copywriting experience
  • Bachelor’s degree required; preference for Journalism, Communications or Marketing.
  • Experience in the following areas is a plus and will make your application more strongly considered but not required:
    • Marketing Agency
    • Bridal Industry
    • Retail

What We Offer

 

We look forward to welcoming the successful candidate to our fast-growing global team! In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognise and reward excellence, innovation, and loyalty. Our goal is to offer an inspirational and modern workplace that allows for talented individuals to thrive. As such, we provide competitive salaries and a comprehensive benefits package, with significant opportunity for exceptional team members to grow with us as we continue to expand. 

 

If you have the skills and drive to help us further our growth, please go to https://www.essensedesigns.com/careers/ and follow the prompts to submit a cover letter, resume, and online application.  Please note:  We believe cover letters are important to help us understand why you are interested in this position and your unique story and qualifications.  If you sincerely desire to work with us, please take this into consideration when submitting your materials.  

 #LI-ESS

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