Essense of Australia

Marketing Analytics Specialist

Job Locations US-KS-Lenexa
Category
Marketing

Overview

Essense of Australia is a dynamic international bridal wholesaler and retailer with key offices in Lenexa, Kansas (US), Perth, Australia and Zug, Switzerland.  Our growing organization also operates in the United Kingdom, Europe, Canada, and New Zealand. A global leader in bridal fashion for more than 25 years, Essense continues to build a steady, reliable and exciting presence in the U.S. and across the globe, with our designs sold in more than 1,200 stores and counting.  Our success can be attributed to our exquisite gown designs, strong partnerships with our stores and unwavering commitment to our brides.

 

About the Job

 

Essense is searching for a Marketing Analytics Specialist to help us make great decisions across all of Marketing, with an emphasis on all things Digital. This includes everything from running A/B tests on the web, analyzing the impact of digital campaigns, building and monitoring reporting dashboards, and using data to expose new opportunities across all digital channels.

 

We are looking for an experienced candidate who has done this work before and is ready to apply these skills once they understand the nuances of our industry. This role requires you to not only make sense of a wide variety of data collected, but also to be a strategic voice in how we collect and use this data to give our customers the best possible experience.

 

Essense is a data-driven organization that requires the Marketing teams to have a full understanding of their efforts and the opportunities available. In turn this role will not only need to be excited about gathering and interpreting data but will also be required to present and articulate complex data to key stakeholders in a digestible and actionable format.

 

The ideal candidate will push the organization to expand our possibilities in data collection and usage with an interest in newer technologies like AI and Machine Learning and have a passion for staying on top of the quickly changing opportunities and limitations of data collection.

 

This is a newly created position in the Marketing Technology Department, is located in our Lenexa, KS office, and will report to the Associate Director of Digital Marketing. The position will collaborate with other data leaders throughout the organization including the Manager of Social Insights & Analytics and a robust Business Intelligence Department, but will ultimately be responsible for driving the use of digital marketing analytics in the Marketing Department. The ideal candidate will be strategic and growth focused with a desire to expand the possibilities of a Marketing analytics team.

Interested? Let’s dig in:

Responsibilities

About You

  • You own it. You’re accountable. And you’re not afraid to try something new.
  • You are a data wrangler with a keen ability to map raw data and convert it into formats that enable dashboard reporting and ease of consumption by the intended audience.
  • You have an analytical mindset with a strong ability to compile data, reporting, and insights, and turn them into actionable learnings.
  • You have a keen eye for data, trends and the ability to investigate and articulate factors that may account for those trends.
  • You understand the benefits and nuances of being part of a growing company. It’s fast. It’s dynamic. And that’s a thrill for you.
  • You’re naturally curious with a strong work ethic and willingness to learn; enthusiasm is a must.
  • You thrive in a challenging, dynamic environment where multi-tasking and adaptability are a requirement.
  • You are team focused with the ability to work autonomously.
  • You’d move boulders to help a team achieve their goals.

 

About Us

  • We exist to delight our stores, our brides and our employees.
  • We do things fast. We experiment. We launch. We succeed. We do it all over again, each time better than the time before.
  • We focus on every detail and are proud of that commitment to excellence.
  • We are master jugglers of time, projects and ideas. And we don’t drop the ball.
  • We embrace challenges as opportunities and thrive in overcoming them.

 

What You’ll Do

 

  • Serve as a creative, analytical mind to provide strategic recommendations for developing and improving marketing initiatives and website conversion.
  • Manage day-to-day monitoring, analysis and reporting of key content and campaign topics and business priorities globally across relevant information mediums.
  • Provide internal and external cross-functional teams with rich insights that best inform digital experience creation and optimization.
  • Build marketing data pipelines, and provide support on data connections and API’s.
  • Manage the retrieving, compiling and formatting of large volumes of data and provide ad hoc reporting requests.
  • Identify opportunities for a better digital user experience through studying customer journey on our web properties and apps
  • Work with the web product team closely to identify gaps in the data capture strategy and collaboratively implement enhancements.
  • Conduct marketing analytics measurement and A/B tests related to channel growth, audience engagement, content and campaign effectiveness.
  • Analyze complex data sets that enable the Marketing Technology team to optimize website content and digital ads.
  • Build business-critical data capabilities like marketing attribution, valuation of customer engagement, and tracking of cross-channel marketing touches for each customer
  • Collaborate with BI team to establish and maintain a framework providing the organization with a holistic approach to collecting, managing, securing, and storing marketing data.
  • Define marketing data architecture and overall structure of data-related resources
  • Seek out opportunities to improve reporting processes.
  • Develop in-depth knowledge of our customers, the buyer's journey, the competition and market through research and analytics.

Qualifications

What We Are Looking For: 

  • Bachelor’s Degree in Marketing, Computer Science, Data Analytics or similar field preferred; equivalent relevant experience will be considered.
  • 3-5 years of specialized experience and expertise within digital marketing analytics and reporting.
  • Hands on experience with data visualization and business intelligence tools such as Google Data Studio or Qlik for data exploration and marketing performance evaluation.
  • Proficient with website tracking and reporting, including Google Analytics (both Universal Analytics and GA4) and Google Tag Manager
  • Experience with A/B testing through tools such as Google Optimize
  • Data engineering capabilities, including exposure to extract, transform and load processes
  • Experience with cloud-based data lake and warehouse solutions, such as working within Azure, Google BigQuery, or Amazon Redshift
  • Must be curious and be able to proactively identify areas for improvement while continuously providing solutions to problems.
  • Proven experience in identifying and analyzing data to both inspire and optimize marketing campaigns and conversion rate optimization.
  • Excellent analytical skills with the ability to tell a story in an easy-to-digest manner
  • Keen eye for data trends and ability to investigate and articulate factors that may account for these trends.
  • Understanding of timely turn-around on assignments. Must be able to balance multiple priorities and meet deadlines.
  • Strong verbal and written communication

What Makes You Stand Out:

 

Experience in the following areas is a plus and will make your application more strongly considered but not required:

  • Data connectors, such as Supermetrics or TapClicks
  • Artificial Intelligence and Machine Learning approaches and capability development
  • Experience with Google Analytics 4
  • Digital CRM and ecommerce platform-centric knowledge or expertise, such as Shopify or Salesforce
  • Global Brands

What We Offer

We look forward to welcoming the successful candidate to our fast-growing global team! In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognise and reward excellence, innovation, and loyalty. Our goal is to offer an inspirational and modern workplace that allows for talented individuals to thrive. As such, we provide competitive salaries and a comprehensive benefits package, with significant opportunity for exceptional team members to grow with us as we continue to expand.

If you have the skills and drive to help us further our growth, follow the prompts to submit a cover letter, resume, and online application.  Please note:  We believe cover letters are important to help us understand why you are interested in this position and your unique story and qualifications.  If you sincerely desire to work with us, please take this into consideration when submitting your materials.  
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