Essense of Australia

SEO Manager

Job Locations US-KS-Lenexa
Category
Marketing

Overview

Essense of Australia is a dynamic international bridal wholesaler and retailer with key offices in Lenexa, Kansas (US), Perth, Australia and Zug, Switzerland. Our growing organization also operates in the United Kingdom, Europe, Canada, and New Zealand. A global leader in bridal fashion for more than 25 years, Essense continues to build a steady, reliable and exciting presence in the U.S. and across the globe, with our designs sold in more than 1,200 stores and counting. Our success can be attributed to our exquisite gown designs, strong partnerships with our stores and unwavering commitment to our brides.

 

About the Job

 

We’re searching for an experienced technical Organic Search Manager to join our Marketing Technology team who will build the foundation for future organic traffic growth and lead our growing SEO team. The Organic Search Manager will develop and manage the SEO roadmap and vision for driving organic growth through our websites, and help push our work from good to great.

We’re looking for an experienced candidate who’s done this work before. Our future Organic Search Manager will serve as the point-person for SEO-related initiatives and will immediately contribute to the Marketing Technology team by taking on projects and helping define deliverables that provide clear value and a bias for action. The role will be tasked with creating reporting, tracking keywords and generating new SEO ideas to grow organic traffic, will guide SEO content ideas and identify gaps for opportunities, and be able to take full ownership of SEO projects from start to finish.

This is a newly created position in the Marketing Technology Department, is located in our Lenexa, KS office, and will report to the Associate Director of Digital Marketing. They will work closely with our Web Product, Analytics, Content, and Web Development teams to analyze what’s working, what’s not and connect the dots in between.

Interested? Let’s dig in:

Responsibilities

About You

 

We are looking for someone who has done this work before and is interested in the challenge of building and leading an SEO team focused on international customers across both wholesale and retail businesses. You need to be a creative problem solver proficient in standard methodologies (technical, on-site and off-site) who can run long-term SEO growth.

While a broad understanding and experience in other marketing channels is considered a plus - we’re looking for someone who has been focused solely on SEO for the last 5+ years. This is not the job for a “jack of all trades” or someone who is ready to start specializing in SEO. This is for someone who has been living in this specific world for a while. We don’t anticipate needing to get you up to speed on anything but the specifics of our industry.

Initially the work will be very hands on as you work with the Associate Director of Digital Marketing to understand the unique business that is the bridal industry, what we’ve been doing, and what we think we’re doing next. From there we're looking for someone to expand our capabilities and reach through strategy, processes, execution, reporting, and growing a strong team to execute further on an expanded vision.

Since you will be working with every other Marketing team to support different initiatives - partnership and collaboration, not rigidness, will be needed to build strong relationships across the business.

Your ability to communicate with everyone in the company, from VPs to Coordinators will be imperative to your success. You need to be a good writer and storyteller. You need to be able to build dashboards and reports that make sense to the audience. You need to be able to explain complicated strategies in an easy to digest way to non-technical people. You need to be comfortable presenting to large groups when needed.

While our product is very emotional, our marketing strategies are driven by data. You’ll need to be very comfortable working with data and have a strong understanding of digital analytics, A/B testing strategies, and dashboard building. We’re not looking for someone who’s strength is the creative or graphic design side of ads, as we have in-house creative and content teams. We’re looking for the data driven strategist.

 

About Us

  • We exist to delight our stores, our brides and our employees.
  • We do things fast. We experiment. We launch. We succeed. We do it all over again, each time better than the time before.
  • We focus on every detail and are proud of that commitment to excellence.
  • We are master jugglers of time, projects and ideas. And we don’t drop the ball.
  • We embrace challenges as opportunities and thrive in overcoming them.

 

What You’ll Do

 

  • Serve as a creative, analytical mind to provide strategic recommendations for developing and improving SEO.
  • Provide actionable recommendations for site structure, user experience, keyword and link development strategies, and content optimization.
  • Take ownership in documenting and innovating on our internal processes to drive efficiency.
  • Perform ongoing keyword discovery, expansion and optimization.
  • Advise on content for product pages, brand information pages, landing pages, and theming around relevant terms and content pillars.
  • Work to build and support internal systems and protocols that ensure content is optimized across all our platforms and user experiences.
  • Produce comprehensive technical SEO audits, specs, and requirements for product, engineering, and editorial teams, guiding projects through conclusion.
  • Understand user intent and how it might differ across our websites.
  • Advise and consult with web development, design, and U/X teams on SEO implications of template & design updates, and implementation and Q/A of SEO specific items.
  • Monitor SEO analytics to identify trends, issues and measure impact of SEO changes. Own the 'scoreboard' for SEO. Regularly report to key stakeholders on KPIs and top line progress.
  • Perform ongoing link analysis, link discovery, content review, and outreach to identify and attain high quality, relevant backlink opportunities.
  • Stay up-to-date with the latest trends and changes with search marketing and major search engines.
  • Consistently test new hypotheses and iterate to grow traffic and build our internal knowledge base.
  • Mentor and direct a team of SEO coordinators and analysts as the team scales.
  • Develop in-depth knowledge of our customers, the buyer's journey, the competition and market through research and analytics

Qualifications

What We Are Looking For:

 

  • Bachelor’s Degree in Marketing or similar field preferred; equivalent relevant experience will be considered.
  • 5+ years of Search Engine Optimization experience with 1+ years managing direct reports.
  • 2+ years Google My Business and local business search optimization
  • Data driven. Demonstrated analytical skills. Ability to spot errors and inconsistencies in data and analysis.
  • Excellent communication skills. It’s not enough to have the right answer, you need to be able to effectively communicate your strategies and work well with others.
  • Proven experience in identifying and analyzing data to both inspire and optimize marketing campaigns and conversion rate optimization.
  • Commitment and follow through on jobs.
  • Understanding of timely turn-around on assignments. Must be able to balance multiple priorities and meet deadlines.
  • Experience with SEO tools such as SEMRush, Screaming Frog, Moz, etc.
  • Experience with Google Sheets and Excel.
  • Ability to set goals and prioritize between a multitude of tasks.
  • Strong verbal and written communication

What Makes You Stand Out:

 

Experience in the following areas is a plus and will make your application more strongly considered but not required:

  • CSS, HTML, Javascript, and/or Python
  • Comfortable working with raw event log data to gain granular insights to user behavior dynamics
  • Global Brands

What We Offer

We look forward to welcoming the successful candidate to our fast-growing global team! In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognise and reward excellence, innovation, and loyalty. Our goal is to offer an inspirational and modern workplace that allows for talented individuals to thrive. As such, we provide competitive salaries and a comprehensive benefits package, with significant opportunity for exceptional team members to grow with us as we continue to expand.

If you have the skills and drive to help us further our growth, please go to https://www.essensedesigns.com/careers/ and follow the prompts to submit your resume and cover letter.

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