Essense of Australia

Web Product Specialist

Job Locations US-KS-Lenexa


Essense Designs is an international bridal wholesaler with key offices based in Lenexa, Kansas and Perth, Australia. Our growing organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years and our designs are currently sold in over 1,500 stores worldwide. With innovative designs and a strong customer service approach, Essense Designs is a dynamic and rapidly-expanding company that rewards excellence, drive, and collaboration. 


The Role

We are looking for a Web Product Specialist to join our growing Marketing Technology team in Lenexa, KS.  This person will be a key figure in supporting the development and growth of the overall digital and website strategy for the organization. As a performance-driven strategist, the Web Product Specialist will be responsible for the oversight of a cohesive website strategy, using site and industry data to back strategic website recommendations, leading web projects from pitch through final testing and deployment.

The individual in this position will work closely with the digital marketing and web development teams, key stakeholders, and outside partners in a hands-on capacity to implement the overall web strategy for internal and external sites.

We are a company that believes in finding better ways.  We want someone that is not only always looking for better ways but is also open to new ideas from other team members and outside the company.  Most importantly, we are seeking a critical thinker who is aligned with our culture who will create and support an inspiring environment that promotes productivity, innovation and fun!


Who You Are:

  • A self-starter who craves learning new things and thrives in an ever changing, fast paced, environment.
  • You approach your work with a healthy balance between both attention to detail, and a swift iterative executional pace.
  • While you hold your convictions strongly, and back them up with data, you’re not precious about ideas and welcome a collaborative process in order to generate the best work.
  • You possess a strong visual sensibility, with a keen eye for aesthetics, just as much as you have a sense for practical, intuitive interfaces.
  • Above all else, you are able think deeply about what makes a web site work—or not work— and clearly articulate why to all involved.

What You Will Do:

  • Work closely with business stakeholders to gather business requirements, quantify business impact and business cases for new capabilities as well as ensure new processes and procedures are clearly documented.
  • Using a mixture of Agile and ShapeUp methodologies you will drive digital product and web development projects, including timelines, from concept to launch.
  • Collaborate with our UX resources on Concept Work, Wireframes, Comps and Prototypes.
  • Work closely with our software engineers to ensure the product can built accurately and on time.
  • Work with multiple departments to organize and execute collection launches on multiple websites throughout the year.
  • Document process flows, integration mappings and changes to supporting procedures.
  • Establish business and web success metrics with the analytics team, monitor results, and drive innovative improvement projects based on the data.
  • Plan and organize QA on managed sites and work with team to execute.
  • Own website vision and coordinate with multiple team members to translate business and brand goals into a cohesive web strategy.


What We Are Looking For:

  • Bachelor’s Degree in Marketing or similar field preferred; equivalent relevant experience may be considered.
  • Minimum 4 years of digital marketing experience, with at least 2 years in website strategy or digital product management.
  • Minimum 1 year experience with Wordpress CMS.
  • Experience with Agile methodology, Jira software and running scrum teams.
  • Experience with Google Analytics, Google Tag Manager, and reporting dashboards. Experience with Google Analytics 4 preferred.
  • Experience with Wrike and Jira for project management.
  • Proficient with Microsoft Office Suite, particularly Excel.
  • Strong written and verbal communication skills.
  • Excellent analytical and project management skills.
  • Team-focused with ability to work autonomously as needed.
  • Ability to thrive in a challenging, dynamic environment where multi-tasking and adaptability are a requirement.


What We Offer

We look forward to welcoming the successful candidate to our fast-growing global team! In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognise and reward excellence, innovation, and loyalty. Our goal is to offer an inspirational and modern workplace that allows for talented individuals to thrive. As such, we provide competitive salaries and a comprehensive benefits package, with significant opportunity for exceptional team members to grow with us as we continue to expand. 


If you have the skills and drive to help us further our growth, please go to and follow the prompts to submit a cover letter, resume, and online application.  Please note:  We believe cover letters are important to help us understand why you are interested in this position and your unique story and qualifications.  If you sincerely desire to work with us, please take this into consideration when submitting your materials.  




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