For over 25 years, Essense of Australia has led the way in bridal fashion as a dynamic, international bridal wholesaler and retailer with key offices in Lenexa, Kansas (U.S.), Perth, Australia, and Zug, Switzerland. Our reach extends across the globe, also operating in the United Kingdom, Europe, Canada, New Zealand, and beyond. With nearly 1,000 stores carrying our exquisite designs, we are one of the most trusted and innovative brands in bridal fashion today. At Essense, every gown we create is crafted with passion, and every partnership we forge is built on trust. We are more than just a global bridal brand—we are an experience, woven into wedding celebrations around the world.

The Role:

The Content and Production Specialist role (internally titled Content Creator) combines the structural and organizational responsibilities of digital asset (Content) management with the creative requirements needed for making and retouching photographic content. This individual will be responsible for overseeing the infrastructure and day-to-day operations of our Digital Asset Management (DAM) system, as well as supporting creative development through content ideation, shooting still imagery, and editing photos to maintain visual consistency across each brand.  As a Content Creator, a key responsibility would be Still Photography and retouching for large, high-production seasonal campaigns and collection launches.  Images produced within the Content Creator role are not trend-driven quick shoots intended for daily consumption via social media.

This position will work cross-functionally with teams across the business—including Content Production, Product Operations, Creative, Social Media, Communications and Marketing Technologies — to manage the lifecycle of assets, drive efficient usage of content, and contribute to the creation of engaging visual materials that define and differentiate each brand. 

A Day in the Life (What You’ll Do)

Systems Management

• Work in conjunction with the Senior Manager, Content Development to execute the day-to-day operations of the company DAM (digital asset management system via Brandfolder platform)
• Define, organize, and maintain the full lifecycle of every piece of visual content, distribution of all digital assets, and archiving
• Lead the intake, tagging, and identification process of every image going into the DAM/Brandfolder system
• Assist with the asset uploading and organization of other Marketing Tools such as NuOrder and the MDC – communicating cross-departmentally throughout all asset lifecycles
• Own the ongoing organization and maintenance of the DAM, ensuring that duplicate, non-compliant and obsolete files are removed/archived
• Maintain and monitor the technical infrastructure including system stability, backups, automation workflows, upgrades, troubleshooting and infrastructure planning
• Track and monitor the security of all files

Process Administration

• Develop and maintain workflows for asset categorization, version control, delivery and expiration to internal and external users
• Develop metadata standards across multiple digital asset categories, establish and maintain file-naming conventions and guidelines
• Oversee rights-management details including, but not limited to, internal use only, stock-licensing agreements and talent usage
• Coordinate the distribution pipeline for incoming and outgoing creative digital assets
• Research new processes and technologies to streamline legacy platforms and procedures
• Train and onboard new users to DAM and assist with questions from existing users
• Support internal and external teams with critical and time-sensitive digital asset acquisition requests

Creative Content Creation & Photo Editing

• Lead the execution of in-house photo editing, following directives provided by the Senior Director, Content Creation and the Senior Manager, Content Development
• Liaise with freelance photo editors to ensure effective communication, workflow, and delivery of final assets
• Oversee the arrangement and execution of still photography sets, addressing all aspects from the initial equipment requirements to the final stages of approval
• Capture and produce high-quality imagery for use across digital platforms, product features, and campaigns
• Support multiple teams in developing visual assets across digital and social channels
• Contribute to the brainstorming and development of supplementary visual assets, as well as assisting in the ideation of other creative elements for photoshoots
• Research, share, and test new/developing technology in the areas of Photography and general content creation

What We Are Looking For: 

• Bachelor’s degree in Marketing, Photography, Visual Communications, Graphic Design or a related field preferred
• 2+ years of experience with digital asset management systems (Brandfolder a plus)
• 4+ years of digital photography experience (studio/commercial work a plus)
• Proven experience in digital photo editing and color-correction
• Established skill set in Adobe Suite, specifically Photoshop and related programs
• Familiarity with modern social media marketing platforms, image formats, and asset optimization techniques
• The right culture fit is critical. The person we hire will be relationship-focused, agile, and not afraid to try and develop new things
• Strong visual eye and creative sensibility with excellent editing and retouching skills
• Proficient in Adobe Creative Suite (Photoshop, Lightroom, Illustrator, Premiere a plus)
• Highly organized with strong attention to detail and time management
• Collaborative and solution-oriented mindset with the ability to manage multiple projects simultaneously
• Self-starter with ability to work independently and cross-functionally
• Experience with studio or commercial photography, and/or general content creation for public/consumer markets

What We Offer:

Essense of Australia is a company with heart. We value creativity, innovation, and dedication, and we’re looking for someone who shares our passion for delivering exceptional bridal fashion to brides and partners alike. In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognize and reward excellence, innovation, and loyalty. As such, we provide competitive salaries and a comprehensive benefits package.  If you have the skills, spark and drive to help us further our growth, please go to https://www.essensedesigns.com/careers/ and follow the prompts to submit your cover letter addressing the above criteria along with a resume and salary expectations.  

Join Essense of Australia and be part of a passionate team dedicated to helping brides around the world find their dream wedding gowns. If you're ready to make an impact and drive success in a global bridal fashion powerhouse, apply now and let's shape the future of bridal together!