Essense of Australia is an international bridal wholesaler with key offices based in Lenexa, Kansas, Perth, Australia, and Zug, Switzerland. Our organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years and our designs are currently sold in nearly 1,000 stores worldwide. With innovative designs and a strong customer service approach, Essense of Australia is a dynamic company that rewards excellence, drive, and collaboration. 

The Role

We’re looking for a Social Creative Specialist to join our Lenexa-based social team. You’ll concept, shoot, edit, and publish fashion-forward content across Instagram, TikTok, Pinterest, and Facebook, working closely with social strategy, creative, and our colleagues in Zug, Switzerland.

As a brand content creator, you will own the content calendar for your assigned brands and use performance data to decide what to make next. You’ll be involved from the first idea through final publishing, blending original captures, existing assets, and platform-native formats to shape the look, feel, and voice of our brands. Occasional travel is required for on-site content capture.

What You’ll Do

The Social Creative Specialist should have previous experience in creating for social media, a passion for the social space and an interest in the fashion, retail and bridal industries. The ideal candidates should be personally active on social and understand the nuances of each platform.

• Own the content calendar and day-to-day publishing for assigned brands, from concept through shoot, edit, and post.
• Produce platform-native photo, video, and copy that is consistent with brand voice and quality standards.
• Capture live events, behind-the-scenes moments, and in-store experiences, and partner with stores to source and curate user-generated content.
• Read performance data, explain what is working and why, and apply those insights to the next round of creative.
• Brief and collaborate with the paid and digital teams on boosted content and campaign KPIs.
• Engage with and moderate our communities daily, handling sensitive moments with care and discretion.
• Bring trend and competitive fashion insights to the team, with a fact-based recommendation to go to market.
• Collaborate across time zones and multiple stakeholders to keep creative work moving.

What You Bring

• 3+ years creating and managing social content for consumer-facing brands, with a portfolio that shows both photo and video design work.
• Strong command of Instagram, TikTok, and Pinterest, and a clear point of view on what performs on each.
• Proficiency in editing and design tools such as Adobe Creative Suite, CapCut, IG Edits, and Canva.
• Experience with a social management platform (Sprinklr, Sprout, Later, or Hootsuite) and native analytics such as Instagram Insights and Meta Business Suite.
• Experience with paid social, or a strong interest in learning how creative choices affect paid performance.
• Comfort giving and receiving direct creative feedback and balancing creative ambition with brand standards and tight deadlines.
• Excellent attention to detail, organization, and self-management across multiple projects.
• Availability for occasional evening or weekend work around launches and events.
• Bachelor’s degree in Marketing, Advertising, Graphic Design, Communications, Business, or a related field preferred but not required.

What We Offer

Essense of Australia is a company with heart. We value creativity, innovation, and dedication, and we’re looking for someone who shares our passion for delivering exceptional bridal fashion to brides and partners alike. In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people and promotes teamwork. We recognize and reward excellence, innovation, and loyalty. As such, we provide competitive salaries and a comprehensive benefits package.  If you have the skills, spark and drive to help us further our growth, please go to https://www.essensedesigns.com/careers/ and follow the prompts to submit your cover letter addressing the above criteria along with a resume and salary expectations.  

Join Essense of Australia and be part of a passionate team dedicated to helping brides around the world find their dream wedding gowns. If you're ready to make an impact and drive success in a global bridal fashion powerhouse, apply now and let's shape the future of bridal together!